Wow, I love hearing about smart magic, even better is hearing about smart magic that worked well because of one my products! What a buzz!
Gordon describes the technique along with the underlying principles that he used to get his partner hired on the spot. It's an excellent post - and besides the groovy plug, in his ever insightful way, Gordon manages to get me to think a little differently about magic. You should check it out. This isn't chaos magic anymore people it something much smarter. And it works.